Stand Up Stop Bullying NWT bullying prevention awareness campaign launches

Sep 8 2014

YELLOWKNIFE (September 8, 2014) – The Department of Education, Culture and Employment has officially launched the NWT Stand Up Stop Bullying campaign.

The campaign will initially focus on youth to help effect behaviour change across the Northwest Territories (NWT) and continues the Government of the Northwest Territories’ work to support healthy, educated people that also included the passage of Bill 12: An Act to Amend the Education Act on November 1, 2013.

“Research from across Canada and around the world indicates that youth are the catalyst for changing entrenched perceptions and behaviours in society,” said Minister of Education, Culture and Employment Jackson Lafferty.  “We know that this generation of youth are more savvy, more informed and more technologically proficient than any generation before them. They are far more engaged in the issues of the day, and bullying and its often tragic effects have a significant footprint in our social consciousness. We are seeing more youth speak out about this issue than ever before.”

One of the primary tools of the awareness campaign is the website, which includes resources for students, parents and teachers, as well as research and information from across Canada on bullying prevention and awareness. The campaign will kick off with contests for both schools and individual students.  Submissions from the contests will be used in the ongoing promotion of bullying prevention, ensuring that youth continue to be engaged in bullying awareness across the NWT.

“We hope our students understand the importance of speaking out against bullying,” said Minister Lafferty. “Empowering our youth is critical to their success in many areas, and will help build a strong and safe school environment that will impact them beyond the walls of the schools.”

Territorial schools are currently working with the Safe and Caring Schools Committee to finalize the Safe Schools plans, regulations, policies and procedures to implement in the 2014-15 school year.

For more information, visit

Media inquiries:

Jacqueline McKinnon
Manager, Communications and Public Affairs
Education, Culture and Employment
Phone: (867) 920-6222